Looking after your PC and/or laptop

As with any item, the more you the look after it the better it will perform and usually the longer it will last. This is the same for computers, and not many people realise it. When you buy a new computer it will have the latest versions of software installed, be free from viruses and have most of the memory available. After a few months or years it is very easy for a computer to become full of files that aren’t needed, updates to be missed and lack in security. All of these issues can cause your computer to run slow, crash or stop working and be vulnerable to hackers or identity thieves. Once a month you should take the time to back up all of the important files on...
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Using Pay per Click marketing as part of your strategy

Pay per Click marketing can be an extremely successful way to gain business for your company. More or less anyone can set up a Pay per Click campaign but creating an effective and cost effective one is a different matter. Pay per Click software such as Google Adwords can be quite complex and there are so many settings within it that if not set up correctly, you could find all your daily budget used up very quickly with very little success. You need to ensure that you are reaching a wide audience but also that you are reaching out to the right audience. There is no point in advertising a product or service that you do not sell to simply get traffic to your site as this will end up...
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Improving your skills as a programmer

Being a website programmer can be a fun job. Often the job changes day by day and you will be faced with new challenges. As technology improves and advances, there will be new programming techniques that come out that will make certain jobs easier, more secure or just offer new functionality. As a programmer you need to stay in the loop of the world of the web to ensure that you know how to implement these new coding techniques. The best way to do this is to follow a number of sites that release information about programming and to attend meet ups that are often run by software of social media companies. Coding is a vital part of running a successful website and testing is key. Whenever you add any...
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Designing a beautiful website

When having a website created you need to consider not only functionality but how it will look on the screen (or in fact a number of different types of screen). Some things to consider are colour ways, positioning of logo and strap line, positioning of the main navigation and how it will function, photos and call to actions. Knowing what works on a website can be hard for the inexperienced but if you work with a design agency or web designer then they will be able to advise you what works and from their experience what doesn’t. Most design agencies will give you a number of visuals that you can look through and make a decision as to which one you like. You should also be able to combine a...
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Converting traffic

If you have a website you will probably be well aware of the importance of getting traffic to your website. There is no point in having a great looking and functioning website if you cannot get anyone to visit it. This is where web marketing comes in. There are a number of ways in which you can improve the presence of the website on the search engines. Web marketing is often outsourced to a third party or looked after by a dedicated department within the company. Once you have traffic to your site you need to then convert it in to sales. It may be that you have an ecommerce website so people will actually complete the sale on your site, or you may want the site to gain you...
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