Once you have a website up and running it is essential to analyse its performance on a regular basis and make changes / updates as required. In order to analyse your website you need to know what you are looking out for and how to check your performance. The first thing to check is that you have a good stats package linked up to your site so you can see the number of visitors that are coming to the website. Most stats packages will also be able to give you a lot more vital information such as pages landed on, pages left and time spent on the site. You may even be able to track visitors progress through the site. This can help you find out which pages are not...
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Social media can be a fantastic marketing tool and many businesses are incorporating it in to their marketing strategy. If you do not have the time to manage your social media accounts of feel that you do not know what you are doing then you can chose to outsource it to a company that specialises in social media marketing. Many companies are choosing to do this now as they realise the potential social media marketing has and how it can grow their business with often very little money needed. Knowing what to write on the social media sites and how often to post can be tricky and therefore it is advised to speak to someone in the know. They can tell you what is likely to get you follower’s comments...
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CMS stands for Content Management Systems and basically is the backend system that is attached to your website. This backend system will often allow you to make certain changes to the front end of the website such as adding / amending pages and products. There is a wide variety of Content Management Systems on the market, some that can be purchased “off the shelf” and others that are bespoke. There are pros and cons to both types of content management systems and deciding the one to choose depends entirely on the website development company and the functionality you require. Some off the shelf content management systems simply do not give you the ability to change everything you need to and therefore you will need to get a bespoke system created....
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If you want to market your business in more than one location then you may find that you struggle to do this with just a three or four page website. You can of course have a page where you list all the areas you cover, but this alone is not usually enough to get you ranked highly for all these areas on Google.  Ideally you need to create mini sites as such for each location you wish to target to give you the best opportunity to do so, but this is not always possible and can be expensive. Many companies have now started to create location based pages within their current site to improve the rankings in these areas. This means creating a page for each area that has different...
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Many of us use a PC or laptop for personal use and for work use. It is amazing how much information we store on our computers and that often we forget that as with any technology, they can fail and we risk losing everything. With this in mind, it is vital to back up your data as often as possible to avoid disruption and upset. In our personal lives, many of us store photos and videos on laptops or PC’s and often we don’t even have them printed out. These can be downloaded from cameras or from mobile phones, and often once we have downloaded them to the computer, we delete the originals. There are many ways in which to back up the documents and photos and possibly even settings...
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