Search Engine Optimisation is a very important part of online marketing. Some people have never heard of it, but for those that work on trying to improve client’s rankings of the links of Google, SEO is the key.
SEO is made up of many different elements all of which should help push a website higher on the search engine results page. Some elements have more weight than others but all the basic elements should be present when the site first goes live. It may be then that SEO is built upon every week or month as it is not something that can be done just as a one off.
If you want to become an SEO guru you will need to be able to allow a lot of time for research and also be prepared to do some testing. Google creates an algorithm for ranking sites and this is top secret although they will release some information about what they are looking for. Google often release updates to their algorithm so you will need to ensure that you keep up to date with these latest announcements.
There are many SEO training courses on offer that you can sign up to; these courses may be online or in a classroom situation.