Market research can be very important for many businesses. It is a way of finding out what the public think about a product or service you sell or you are considering bringing to market.
If you are using market research during the production of a new product or service then you will want to do it a number of times and possibly with different people to real feedback that is useful. The bigger group of people you can use for your market research the more likely you are to get helpful information.
The first type of market research you may want to do relating to a new product or service you are thinking about creating is to see if there is a need for it. You may also want to research any competitors and find out what people would be willing to pay. Once you have this information you can start to get your product designed or service detailed down.
Once you have a concept or design for the packaging you may want to carry out further market research to find out what people think. Doing this early will allow you time to make changes before it has been finalised which can also save you money in the long run.